“Our Partners in Innovation”
At Insiya & Co., we have had the privilege of collaborating with some of the most dynamic food brands globally, helping them bring groundbreaking products to market. Explore our success stories and the projects that exemplify our commitment to innovation and excellence.

1. PureCo Foods Pvt. Ltd.
Project: Crafting Innovative Snack Range for PureCo Foods
We partnered with PureCo Foods Pvt. Ltd. to develop a range of premium cookies using the finest ingredients. Our focus was on balancing flavour, texture, and shelf stability for a variety of tastes, including Chocolate, Vanilla, Butter, Coconut, Coffee, Ginger, and Choco-Chip flavours. These cookies are the perfect companion to tea or coffee, embodying the brand’s dedication to quality and indulgence.

Key Achievements:
- Developed and iterated over 15 SKUs of premium cookies.
- Enhanced product formulation for long shelf life without compromising taste.
- Ensured regulatory compliance and optimized ingredient sourcing.
About PureCo Foods Pvt. Ltd.:
PureCo Foods specializes in delicious, crunchy cookies crafted with the freshest ingredients. Their range includes chocolate, coconut, coffee, ginger, and choco-chip cookies that pair perfectly with tea or coffee.
2. Pip & Nut (London)
Project: Developing Health-Conscious Nut Butter and Snack Bars
We collaborated with Pip & Nut, a well-known natural nut butter brand, to develop an array of health-conscious snacks and spreads. Our key contributions included the creation of Stuffed Oat Bars, Dark Chocolate Nut Butter Cups, Cinnamon Scroll Almond Butter, and their iconic Sweet & Salty Peanut Butter range. The emphasis was on maintaining clean-label integrity, ensuring no palm oil use, and keeping the products aligned with current consumer health trends.

Key Achievements:
- Developed a series of nut-based snack bars and spreads that meet clean-label demands.
- Ensured consistency in taste and texture across large-scale production.
- Enhanced the brand’s product innovation pipeline with trend-aligned flavors.
About Pip & Nut (London):
Pip & Nut creates delicious, natural nut butter and nut butter cups without palm oil. Their products are available in major retailers such as Sainsbury’s, Tesco, Waitrose, and more, making them a go-to brand for health-conscious consumers in the UK.
3. PepsiCo
Project: Scaling Up Production for Ready-to-Eat Products
Partnering with PepsiCo, we supported the scale-up of production for a new range of ready-to-eat products. A highlight of this collaboration was the launch of Multigrain Oats (Quaker Oats) in August 2022, which quickly became a best-seller in its category. We also ensured seamless compliance with global regulatory standards, allowing PepsiCo to expand into new international markets with ease.

Key Achievements:
- Successful scale-up of production processes for the launch of multigrain oats.
- Ensured comprehensive global regulatory compliance for food safety.
- Managed product formulations to maintain consistent quality across markets.
About PepsiCo:
A global leader in the food and beverage industry, PepsiCo is known for iconic brands like Quaker Oats. They continuously innovate to meet consumer demand for healthier, on-the-go snack options.
4. Made By Earth Co.
Project: Comprehensive Product Development and Consulting
We worked across all verticals of Made By Earth Co., a company with a deep commitment to health, wellness, sustainability, and nutrition. Our consulting services covered every aspect of product development, from ingredient sourcing to sustainability strategy, for brands under their umbrella like Rivara Specialty Coffees, Pickin Peas, Healo.co, and more.

Key Achievements:
- Guided all product formulations for Health-based Snacks, Nutraceuticals, Functional Foods and Superfood Beverages.
- Implemented eco-friendly practices for sourcing and packaging.
- Helped brands like Pickin Peas, Healo position themselves as ethical and responsible snack options.
About Made By Earth Co.:
Based in Bangalore, Made By Earth Co. focuses on health and wellness through multiple verticals. Their brands range from specialty coffees to health-based snacks and superfood juices, each promoting sustainability and optimal nutrition.
5. United Foods
Project: Full-Scale Product Development for Peanut Butter Range
We partnered with United Foods, India’s most organized and automated peanut butter factory, to consult on whole food product formulation. From setting up Standard Operating Procedures (SOPs) to ensuring Critical Control Points (CCPs), our goal was to optimize product safety and quality. This resulted in the successful development of over 17 different peanut butter varieties.

Key Achievements:
- Spearheaded the development of 17 distinct peanut butter styles, catering to various consumer needs.
- Streamlined production processes through SOP and CCP implementation.
- Optimized product shelf life and taste consistency across all varieties.
About United Foods:
Founded in 2013, United Foods is a key player in India’s peanut butter industry, producing a wide range of peanut butter styles for both domestic and international markets. The company prides itself on innovation and customer-driven product development.
6. Criniti’s (Southbank, Melbourne)
Project: Menu Revamp and Culinary Innovation
We partnered with Criniti’s, one of Melbourne’s best Italian restaurants, to help revamp their menu and introduce new, authentic Italian dishes. We focused on preserving the rich Southern Italian flavours while adding contemporary Australian twists to the dishes. Our consulting also extended to optimizing kitchen operations and enhancing the restaurant’s culinary offerings to elevate the dining experience.

Key Achievements:
- Revamped menu with over 300 items, including wood-fired pizzas, seafood, and pasta.
- Balanced traditional Italian recipes with modern Australian tastes.
- Streamlined kitchen operations for better service delivery.
About Criniti’s:
Located in Southbank, Melbourne, Criniti’s is a renowned Italian restaurant offering an extensive menu of authentic Italian flavours with over 300 items, combining Southern Italian cuisine with a modern Australian touch. Known for their wood fired pizzas, pasta, and seafood, Criniti’s is a culinary destination for families and friends.
“Partner with Us to Elevate Your Product Portfolio. Whether You’re Looking for Innovation or Regulatory Expertise, Let’s Make Your Brand Stand Out in the Global Market.”
Contact Us: email@insiya.co.in